Is Your Marketing Growing Your Business?
“One thing about leading a company is knowing your weaknesses, putting your ego aside, then finding the answers you need, Ernest did that for us!! My Dad always said, "a fool wonders, a wise man asks””
— Tom Morales
Founder, TomKats, ACME and The Southern
“Ernest is a polymath, wonderful human and headed towards true #baller status. Use his big brain, you won’t be sorry.”
— Mark Montgomery
Entrepreneur | Investor: Echo Music, FLO, Made In Network, @hellomarko, NuSachi
“It was awesome watching them put our startups through Brand Therapy™ and verbal and visual brand transformation. It was a critical piece of our program’s success… can’t wait to work with them again.”
– Jonathan Sexton
Partner, Boldsquare
“#notblacklabs was instrumental in helping reposition the issue of medical cannabis in Tennessee, using branded language to move from a “cops vs. hippies” false narrative over to a more accurate conversation about relief of pain and suffering, medical freedom, and good old school American values.”
— Jeff Livingston
President, TN Medical Cannabis Trade Assoc.
“It’s easy to lose focus while growing a company, but they drew out that intrinsic motivation that leads to success. The branding they created while working with us fits our mission perfectly.”
– Bruce Ramshaw
Founder and CEO, CQ Insights
“In one whiteboard session, #notblacklabs was able to condense my life’s work down to a simple guiding statement that had eluded me for years, and yet makes perfect sense on many levels: “organize chaos”. With that starting point, every word that follows makes more sense and adds meaning. If you’re looking for someone to find the signal in the noise, look no further.”
– Chris McMurtry
Founder: DART, r.ai, Upload1nce; VP Product, Pex
WHAT IS BRAND THERAPY™?
We call our process Brand Therapy™. Whether you're starting your branding process from scratch or need a brand refresh, we will guide you in asking the right questions to get to the soul of your business and your customer's needs so you can power new growth with clarity, vision, and purpose.
blacklabs engages on a consulting basis and either trains the internal team or builds what is needed to fill the gaps and help develop and steward the brand.
We bring a wide network of high-level brain trust combined with specialized and scalable 1099 army firepower.
Everything we build is designed to be internalized into your company over time. We are highly flexible in our approach - happy to build the marketing that drives your business objectives and also willing to train your team to internalize everything we create together.
Bottom line: Your needs are unique. From a-la-carte all the way up to Fractional CMO - we have solutions.
HOW WE ROLL
WHAT’S WORKING
Brand health diagnosis starts with what is working great - these circles represent core functions that are healthy.
WHAT NEEDS WORK
Next, we'll find things that can be improved - quick fixes that you can probably implement right away.
GAP ANALYSIS
Finally, we'll lay out the core marketing functions or competencies that should be there, but don't exist yet.
FUTURE STATE
An integrated marketing team managed efficiently, aligned to company and sales objectives.
We create systems from an executive frame not an agency frame - this means any integration point that could touch marketing is on the table.
OUR GOAL: Fully aligned marketing that drives growth with a system that WORKS.
